Privacy Policy

Since our founding in 1912, one of our guiding principles at L.L.Bean has been to provide customers with incredible service. In today’s world, that service includes respecting your privacy rights and being transparent about how we use your information to better serve you.

This privacy policy explains how we collect, use and share your personal information along with your choices and options. It applies anytime you connect with us – by visiting our websites, stores, outlets, Outdoor Discovery Programs, or social media pages, or contacting us by phone, email, mail, or chat. By interacting with us in these and other ways, you’re agreeing to our privacy policy and consenting to our collection, use, and disclosure practices described in this Policy. Occasionally we’ll ask you to agree to additional policies (for example, when you participate in an L.L.Bean Outdoor Discovery Program).

Last updated: August 11, 2025

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